A Facebook outage recently took down its suite of digital services, including Instagram, WhatsApp, and Facebook Messenger. Other apps also suffered outages, including Twitter, Facebook, and Pokemon Go. While many users are unable to use these services, those who did have access to these platforms are more vulnerable to fraud and social engineering. A Facebook outage could cause people to become targets of fraudsters. Below are some ways to deal with the downtime.
A company that is successful at social media might be able to use it as a tool to market its business. Social media platforms often operate on a B2B (business-to-business) business model, meaning that businesses can sign up for free but must pay for advertising to reach their target audience. In this way, social media platforms are a great way to advertise. While some companies may be able to use social media to promote their services, others might not.