Norwegian Brown Cheese Soars in Popularity, Driven by CNBC Feature

Norwegian brown cheese, also known as brunost, has been experiencing a surge in popularity recently, thanks in part to a feature on CNBC. The cheese, which has a distinct caramel-like flavor, has long been a staple in Norway, but is now making waves in other parts of the world.

What is Norwegian Brown Cheese?

Norwegian brown cheese is a unique type of cheese made from a blend of cow’s and goat’s milk. It has a distinct brown color and a sweet, caramel-like flavor that sets it apart from other cheeses. The cheese is typically made by boiling down whey until it caramelizes, then adding milk to create a smooth, spreadable texture.

The History of Norwegian Brown Cheese

Norwegian brown cheese has been a staple in Norway for centuries. It was first created as a way to use up leftover whey from cheesemaking, and quickly became popular due to its sweet, nutty flavor. Today, it is enjoyed both as a snack and as a key ingredient in many traditional Norwegian dishes.

How to Enjoy Norwegian Brown Cheese

Norwegian brown cheese can be enjoyed in a variety of ways. It is commonly spread on bread or crackers, but can also be melted and used as a topping for dishes like pizza or grilled cheese. In Norway, it is often paired with traditional foods like flatbread, waffles, and cured meats.

The CNBC Feature

In late 2022, CNBC featured Norwegian brown cheese in a segment on their popular food show, “The Profit.” The segment highlighted the cheese’s unique flavor profile and its growing popularity outside of Norway.

The Impact of the Feature

Following the feature on CNBC, Norwegian brown cheese saw a significant uptick in sales and interest. Many people who had never heard of the cheese before were intrigued by its unique flavor and sought it out at specialty food stores and online retailers.

The Future of Norwegian Brown Cheese

Thanks to the recent surge in popularity, Norwegian brown cheese is poised for continued growth in the coming years. Producers in Norway are ramping up production to meet demand, and more and more people around the world are discovering the joys of this delicious cheese.

Conclusion

Norwegian brown cheese may have been a well-kept secret for centuries, but thanks to a feature on CNBC, it is now enjoying a moment in the spotlight. With its unique flavor and growing popularity, this delicious cheese is sure to continue making waves in the culinary world for years to come.

FAQs

1. What does Norwegian brown cheese taste like?
   Norwegian brown cheese has a distinct caramel-like flavor that sets it apart from other cheeses.
2. How is Norwegian brown cheese made?
   Norwegian brown cheese is made by boiling down whey until it caramelizes, then adding milk to create a smooth, spreadable texture.
3. What are some traditional Norwegian dishes that feature brown cheese?
   Norwegian brown cheese is often paired with traditional foods like flatbread, waffles, and cured meats.
4. What impact did the CNBC feature have on Norwegian brown cheese?
   Following the feature on CNBC, Norwegian brown cheese saw a significant uptick in sales and interest.
5. Is Norwegian brown cheese widely available outside of Norway?
   While it may be harder to find in some parts of the world, Norwegian brown cheese can often be found at specialty food stores and online retailers.